Your Brand is your reputation

Your Brand is your reputation

Your Brand is Your Reputation

You might be thinking, “I’m a small business - why do I need a brand?” Well, what about your reputation? Do you need to worry about your reputation as a small business? Of course you do! Your brand is your business’ reputation, it’s the impression you make on potential clients. And a successful brand will tell those clients what’s special about you in a positive light.

The AWP WORKSHOP 2018

The AWP WORKSHOP 2018

I feel like this post should begin with a drum-roll, so, just do me a favor and do a little drum-roll on your keyboard before you keep reading... (*insert wink emoji here) 

I have already shared a little bit about my heart and planning experience regarding this workshop but now it's time to actually dig deep into the day itself. It's also a chance for me to brag shamelessly on my incredible attendees and vendors who were absolutely amazing. 

The AWP Workshop | Planning the Inaugural #AWPWorkshop

The AWP Workshop | Planning the Inaugural #AWPWorkshop

"The reason they believe that they can find someone cheaper is BECAUSE THEY CAN. Clients CAN find someone at a lesser cost because this is a saturated industry filled with people trying to operate a business with little to no business education what-so-ever. They have no idea that by devaluing themselves and their time, they are also devaluing the entire industry and causing a loss of income for most photographers across the board. 

It was then that I remembered that I too started off this way. Inexperienced and uneducated on all things business, pricing for profitability, as well as lacking the technical skill to charge an amount that I would need to survive off of. " ... read more